How to Validate a Business Model Before Launch
Validate a business model before launch: identify risky assumptions, test customers, pricing, channels and operations, and decide whether to proceed, revise or stop.
Read articleInsights from Redisry
Practical perspectives to help teams understand markets, discover customer needs, assess opportunities and take considered next steps.
Guides for better decisions.
These articles are educational and grounded in practical questions. Explore a topic, then follow the evidence that fits your context.
How to Map an Omnichannel Customer Journey: From Discovery to Repeat Purchase
Map an omnichannel customer journey across search, social, AI assistants, WhatsApp and stores. Identify friction, choose metrics and prioritise improvements.
Read articleHow to Calculate TAM, SAM and SOM for an Indian Startup
Learn how to calculate TAM, SAM and SOM with top-down and bottom-up methods, reliable Indian data sources, a worked example and common market sizing mistakes.
Read articleWhy Rural India Is Not One Market: A Practical Framework for Segmenting Customer Demand
A practical framework for rural market segmentation in India using geography, income, life stage, needs, behaviour, digital access and language, plus demand validation.
Read articleHow to Test Customer Willingness to Pay Before Setting a Product Price
Compare willingness to pay research methods—interviews, Van Westendorp, Gabor-Granger, conjoint and live price tests—and choose the right one for your product.
Read articleHow to Build an Innovation Portfolio: Balancing Core, Adjacent and Transformational Opportunities
Build and manage an innovation portfolio: balance core, adjacent and transformational initiatives, prioritise projects, allocate resources and measure performance.
Read articleHow to Identify Emerging Market Trends Before They Shape Your Industry
A market trend analysis framework: separate trends from fads, gather customer, competitor, technology and regulatory signals, measure momentum and turn findings into strategy.
Read articleHow to Map Direct, Indirect and Emerging Competitors Before Market Entry
Map direct, indirect, substitute and emerging competitors before market entry. Collect evidence, build a competitor matrix, find gaps and validate assumptions.
Read articleHow to Set AI Pilot Success Criteria Before Scaling
Set AI pilot success criteria before you start: baseline, business, quality and risk metrics, total cost, go/revise/stop thresholds and a clear scaling decision.
Read articleHow to Prioritise Business Opportunities: A Practical Assessment Framework
A business opportunity assessment framework to compare and prioritise opportunities by customer need, demand, competition, strategic fit, feasibility, risk and time to value.
Read articleCustomer Discovery: How to Validate a Business Idea Before Building an MVP
A practical guide to customer discovery for startups, including better interviews, behavioural evidence, willingness-to-pay tests and MVP decisions.
Read articleHow to Build a Go-to-Market Strategy for a New Product
Build a practical go-to-market strategy by aligning your target audience, positioning, pricing assumptions, channels, launch plan and metrics.
Read articleHow to Assess AI Readiness and Identify Business Opportunities
A practical guide to assessing business readiness for AI: find worthwhile problems, review data and workflows, manage risks, and estimate potential value.
Read articleHow to Evaluate a New Market Opportunity Before Entering
Assess a new market opportunity by examining customer needs, reachable demand, alternatives, strategic fit, risks and evidence before committing to entry.
Read articleHow to Conduct Market Research Before Launching a New Product
Learn how to define research questions, understand customers and alternatives, test demand, and turn evidence into a product launch decision.
Read articleHow Businesses Can Identify Circular Economy Opportunities
Map resource flows, locate value loss, compare reuse and recovery options, and test commercial and operational feasibility.
Read articleFrequently asked questions
What topics do Redisry insights cover?
Practical guides on market research, customer discovery, market sizing (TAM, SAM, SOM), pricing and willingness to pay, competitor mapping, market trends, business model validation, innovation portfolios, AI readiness and AI pilots, customer journeys and go-to-market strategy.
Are the guides free to use?
Yes. The articles are educational and can be used to plan your own research and decisions. Please cite Redisry Group if you reference them.
How often are new insights published?
New guides are added regularly. The homepage always shows the latest three articles.
Have a decision to work through?
Start with the question you need to answer and the evidence you still need.