Future of Work & Markets
How jobs, industries, entrepreneurship and opportunity are changing. Work and markets change through the interaction of technology, demographics, skills, policy, capital, customer behaviour and new business models. Research should look beyond forecasts to the decisions organisations and people can make under uncertainty.
Look at the context, not just the headline.
A trend does not automatically create an opportunity. The practical task is to understand who is affected, what capability is changing, where demand may emerge, which business models can work and how people can adapt without leaving groups behind.
Which changes are likely to reshape demand, skills, business models and access to opportunity?
From macro signal to practical opportunity
A conceptual framework created by Redisry to organise the question and decide what evidence to gather next. It is not a predictive model.
What we investigate.
Each lens creates a practical starting point for deeper discovery. The right scope depends on the people, place, sector and decision involved.
Jobs, skills and task redesign
Separate changing tasks from job titles; examine skills, workflows and training needs.
Markets and customer demand
Explore unmet needs, willingness to adopt, substitutes, buyer journeys and constraints.
Entrepreneurship and new models
Study platform effects, distribution, partnerships, productivity and unit economics.
Work quality and inclusion
Consider job transitions, autonomy, access, fairness and the distribution of gains.
From a broad question to useful evidence.
We combine secondary research with primary discovery where appropriate. Methods are selected for the decision to be made—not because one method fits every question.
Scan the landscape
Combine labour-market data, industry sources, policy signals and expert perspectives.
Test demand
Interview buyers and users; assess alternatives, urgency and adoption barriers.
Map scenarios
Build plausible scenarios rather than relying on one deterministic forecast.
Translate into action
Prioritise capabilities, experiments, target segments and leading indicators.
What might tell us to look closer?
Signals are prompts for investigation, not proof. Check each against context and evidence.
- Hiring demand changes faster than training pathways
- New technology changes tasks rather than entire roles
- A growing market has unclear willingness to pay
- Productivity gains are not shared across workers or firms
Make insight useful.
Research can help teams clarify a problem, compare options, test assumptions and choose what to explore next.
- Market and opportunity assessment
- Go-to-market discovery
- Workforce and skills planning
- Product and service positioning
- Scenario and trend analysis
Start with credible sources.
Selected reports and frameworks from established organisations. They are starting points, not an endorsement of every conclusion. Check each source's scope, method and date.
Have a question worth taking to market?
Redisry helps frame the opportunity and understand the context. When the next step is reaching the right audience, validating demand or planning a launch, explore a structured Go-to-Market approach.